Bollywood Rumors > MTV Desi Coming your way
[:::The Desi Flavor:::] MTV Desi will be the vanguard for two other Asian-American channels: MTV Chi, a melange of Chinese diaspora popcult, and MTV K, merging South Korean and Korean-American pop music. Says MTV exec Nusrat Durrani, "This country has had the African-American experience, the Hispanic-American experience, and now it is the time for the third-largest group, the Asian-Americans."
Some related posts from Technorati and Google.
[Amardeep Singh] MTV Desi: Hybridity, 'Glocalization': Many readers have probably already heard of MTV Desi, which is set to kick off on U.S. cable channels this coming July, alongside MTV Chi (for Chinese Americans), and MTV K (for Korean Americans). Here's a thorough update on the project in the Times today.
[ContentSutra :: Main Page] MTV Desi To Be Launched In The US Targeting Indian Immigrants: The Indian one, MTV Desi, which is expected to go on air from July, will serve as the prototype for other two proposed channels (MTV Chi for Chinese and MTV K for Koreans). MTV Desi will have bollywood videos, electronic tabla music, English-Gujarati hip-hop, documentary clips profiling desis, comic skits about South Asian-American generational conflicts, interviews with bicultural artists and desi house parties, live.
[Gen Kanai weblog] Asian-American MTV: Interspersed among Bollywood videos, electronic tabla music and English-Gujarati hip-hop, it will feature brief documentary clips profiling desis, comic skits about South Asian-American generational conflicts, interviews with bicultural artists and desi house parties, live. MTV Chi will mix up Mandarin rock, Canto pop and Chinese-American rap;
[Gigaom.com] Om Malik’s Broadband Blog » I Want My MTV Desi, On Broadband Of Course: I Want My Hyphenated-Identity MTV, perhaps the worst headline ever, talks about the pending launch of MTV Desi, a new MTV sub-channel that will be targeting the second generation South Asians in this country. MTV Chi and MTV-K are up next, targeting Chinese Americans and Korean Americans.
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