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[Shaping the Future of the Newspaper Blog] Microsoft rolls out mobile ad exchange - Shaping the Future of the ...: Raj Kapoor, global director for product planning and marketing for Microsoft Mobile Advertising, said in the blog that the exchange is partnering with several outside mobile ad nets, including Millennial Media, WHERE, InMobi and MobClix .

[Internet2Go - An Opus Research Advisory Service -] Microsoft Mobile Ad Exchange Dependent on Windows Phone Success ...: [Microsoft's Mobile Ad Exchange offers] superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force -as well as the large-scale adCenter marketplace. Specific capabilities of our Microsoft Advertising SDK for Windows Phone 7 include Demographic, Category, Carrier and Location targeting;

[RCR Unplugged] Microsoft launches SDK for mobile ad network | RCR Unplugged: The new platforms are designed to enable display ad serving for Windows Phone 7 apps, Raj Kapoor, global director for product planning and marketing at Microsoft Mobile Advertising, wrote in a blog post. Targeting capabilities of the .

[paidContent] Microsoft Launches Mobile Ad Exchange | paidContent: In a blog post, Raj Kapoor, global director for product planning and marketing for Microsoft Mobile Advertising, said in addition to the company's own sales force and adCenter ad marketplace, the exchange is partnering with several .

[AdExchanger.com: Exchanging Ideas On Digital Media Optimization] Microsoft Launches Mobile Ad Exchange; Rumors Say AKQA Gets Dentsu ...: On the Microsoft Advertising blog yesterday, Raj Kapoor, Global Director, Mobile Advertising Products, announced that real-time bidding (RTB) has come to the mobile exchange. He writes, "With this launch, Windows Phone 7 app developers .

[MediaPost | Online Media News] MediaPost Publications Facing Stiff Competition, Microsoft ...: Microsoft Advertising on Thursday debuted its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile. Raj Kapoor, global director for product planning and marketing for Microsoft Mobile Advertising, calls the latter "the industry's first real-time, bidded ad exchange in mobile."

[Microsoft Advertising Community] Microsoft Advertising Launches Third-Party Ad Serving for Mobile ...: Our solution enables agencies and advertisers to use trusted third party ad servers such as Microsoft Atlas and Google’s DART to serve mobile display ads on all of our premium Microsoft Mobile Media properties including MSN Mobile, Verizon Wireless, Windows Live Hotmail and Messenger, MSNBC, FOX Sports, CNBC and Wonderwall. Advertisers and agencies will now be able to centrally manage their ad campaigns and reporting using trusted and proven third-party systems.

[The Internet Database] More apps for Windows Phone 7 detailed | TECHNOLOGY: “With this launch, Windows Phone 7 app developers can maximize their mobile ad revenue by leveraging the industry’s first real-time bidded Mobile Ad Exchange, our superior ad targeting, multiple purchase models and leading resellers including Microsoft’s sales force–as well as the large-scale adCenter marketplace,” Kapoor said.

[Windows Phone Developer Blog] Windows Phone Developer Tools Are Final: The unique capabilities built into the application platform, manifesting in distinctive UI and great user experiences, mean that developers can take a fresh start and rethink the experiences they are delivering to the mobile screen. The tools are nothing short of what you should come to expect from a company that values developers;

[dailyator.com] Blog Post: Windows Phone Developer Tools Are Final | dailyator.com: The GestureListener provides developers with a control to handle the full range of gesture events, including Tap, DoubleTap, Hold, Drag, Flick and Pinch. There is also a DatePicker and TimePicker to make it easier and more uniform to get dates and times from customers, and they will localize automatically to the correct date and time format setting.

[Microsoft Advertising Community] Microsoft Partners with Hyatt and Quiznos to Pilot Local Mobile ...: This is a performance based ad product and is served through Microsoft Advertising’s industry leading adCenter platform. This pilot is part of our ongoing initiative to help our advertisers make mobile advertising effective for their business needs.

[IABUK] IABUK : Microsoft launches mobile ad exchange: This is because the SDK service allows marketers to integrate text and banner ads from the Microsoft Ad Exchange into their apps once they have bid for them.

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